IAB backs cookie shake-up but strikes note of caution
Digital marketing industry body IAB UK has waded into the debate over the UK’s Data Reform Bill – revealed late…
IAB
Brands must act on online ad safety; nothing else works
Brand owners must take matters into their own hands to avoid the damaging misplacement of online advertising, and not rely…
Digital spend soars but IAB chief warns ‘don’t get cocky’
Digital advertising spend rocketed by more than 40% from £16.5bn in 2020 to £23.5bn in 2021 as the seemingly Teflon-coated…
IAB urges brands to ‘ditch the clickheads’ in new spot
The IAB UK, is attempting to move on from a ruling which deems its adtech framework as breaching GDPR, by showing the love…
Adtech framework is sunk; now firms must delete data
The Belgian data protection authority has finally delivered its damning verdict on IAB Europe’s adtech system – used by Google…
New IAB adtech framework ‘as flawed as the last one’
A reformed adtech system, launched by IAB Europe in response to a ruling that its official framework is in breach…
Govt backs blockchain plan to boost trust in online ads
The UK Government has made a major investment to tackle one of the biggest issues facing the digital advertising market…
Online ad industry aims to push brand building potential
IAB UK has appointed agency group Unlimited to deliver an integrated insight and creative project to understand and shift perceptions…
Privacy groups claim victory over looming adtech ruling
Online ad industry body IAB Europe has tried to play down an imminent ruling that its adtech system – used…
Online spend proves Teflon-coated against Covid cuts
The UK digital advertising market has proved resilient to the Covid pandemic, while all around were in the doldrums, witnessing…