In-housing surge continues despite widespread failings
Businesses may be keen to take more of their marketing work in-house but the majority of senior marketers admit the…
ISBA
Marketing industry pays tribute to Queen Elizabeth II
The advertising and marketing industry has paid its own tribute to Her Majesty Queen Elizabeth II, who died yesterday aged…
Initiative aims to take waste and angst out of pitching
Advertisers and agencies are being urged to sign up for a new cross-industry initiative, designed to make pitching for new…
COP26: Clients and agencies offered net zero certificate
Advertising and marketing professionals are being offered a new course to enable them to understand the climate crisis and the…
Public trust in ads up but it still trails other industries
UK advertising’s image is finally starting to improve – up from its 2015 nadir when 44% of the public said…
Census shows industry at worst but it vows to change
The challenge the advertising and marketing industry faces in overcoming deep-rooted male dominance has been confirmed in the sector’s first…
Industry unites to benchmark marketing effectiveness
Industry bodies the IPA and ISBA are collaborating on a new programme designed to benchmark the effectiveness of agencies and…
Top clients and agencies join industry climate campaign
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…
Agencies and CMOs fuel media transformation ‘go-slow’
Senior marketers have blamed their agencies’ legacy business models, rigid processes and opaque tools for hindering their media transformation efforts…
Industry insists climate dwarfs Covid in new rallying cry
Advertising and marketing companies are being urged to commit to achieve net zero carbon emissions by the end of 2030…