Brits will take ads – but at a price – as streaming soars
The explosion of streaming platforms and the availability of diverse content have led to a major shift in the way…
streaming
Major brands join trial of ITVX data-driven ad scheme
Some of the world’s biggest advertisers – including Unilever and PepsiCo – have signed up to trial ITV AdLabs’ new…
TV and radio chiefs back Bill to level media playing field
Commercial TV and radio bosses have welcomed Government plans to give the UK’s biggest broadcasters new privileges and freedoms to…
Channel 4 brings Nectar on board for All 4 ad platform
Just 24 hours after ITV signed up DunnHumby and Boots Media Group to support a new targeting tool for its…
DunnHumby and Boots strike data deal for ITVX tool
ITV is joining forces with DunnHumby and Boots Media Group to launch a new targeting tool in time for the…
ITVX streaming service set to launch early next month
ITV’s new free streaming service, ITVX, which replaces catch-up service ITV Hub, will finally launch on December 8, with a…
TMW nets CRM task for DAZN sports streaming service
Global sports streaming service DAZN has appointed TMW Unlimited to a six-month project to refresh the company’s CRM programme globally,…
Subscription services braced for major exodus in H2
Subscription brands are being urged to overhaul their payment options amid claims the cancellations seen so far are merely the…
Virgin Media ‘mouths off’ about new streaming service
Virgin Media is unleashing a major eight-week marketing push behind its new cut-price streaming service, Stream, designed to give customers…
Video streaming services ride out cost of living cutbacks
Online video streaming services, including Netflix and Amazon Prime, appear to be riding out the wave of cancellations hitting subscription…