Brands all talk, no action on first-party data adoption
Marketers are talking a good game when it comes to adopting first-party data, with nearly 8 out of 10 advertisers…
programmatic
Channel 4 signs up Trade Desk for data-driven TV boom
UK broadcaster Channel 4 has signed a new programmatic advertising partnership with adtech company the Trade Desk which it claims…
DMA joins forces with ISBA to tackle adtech data abuse
The DMA is attempting to bring some clarity to the adtech and real-time bidding market by linking up with client body ISBA…
LiveRamp signs deal to boost programmatic TV assault
LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is ratcheting up its…
Dead loss: Online content blockers shoot down UK sites
UK news publishers are losing tens of millions of pounds in revenue each year because brand safety measures – designed…
Brands eye first-party data as the penny finally drops
Client marketers are finally beginning to wake up to consumer privacy concerns and “supply chain issues” in the digital ad…
Addressable TV advertising to be worth $85bn by 2025
The addressable TV advertising market is set to leap sixfold from $15.6bn (£12.2bn) in total worldwide revenue in 2019 to…
ITV bolsters data-driven TV ads with Planet V platform
ITV is ramping up its assault on the data-driven TV market with the launch of a new digital addressable TV…
S4 Capital double acquisition boosts analytics function
Sir Martin Sorrell is continuing his love affair with all things data and analytics with S4 Capital acquiring two digital…
ICO ‘cosies up’ to industry in bid to tackle adtech issue
The Information Commissioner’s Office is aiming to shore up its 700-strong workforce by bringing a raft of industry professionals to…