Merkle appoints Essence chief to top media agency role
Dentsu-owned data-driven customer experience agency Merkle has appointed Essence head of business development Michael Butler as head of agency sales…
Merkle
Merkle hires chief operating officer for EMEA region
Dentsu-owned technology-enabled, data-driven agency Merkle has appointed a new chief operating officer for the EMEA business, charged with implementing technology-based…
Merkle opens up CXM on Demand with LNER on board
Dentsu-0wned data and tech-driven agency Merkle has launched a cloud-based customer experience marketing scheme, dubbed CXM On Demand, with London…
Merkle reveals senior team for UK experience practice
Dentsu-owned agency Merkle has revealed the leadership team for its new UK Experience & Commerce (E&C) practice, spearheaded by the…
Merkle signs partnership to train Ukrainian refugees
Dentsu agency Merkle has struck a deal with Salesforce training provider RefugeeForce to help refugees – especially those fleeing Ukraine –…
Will analytics arms race shape the future of marketing?
Brands have reviewed the strategic use of analytics within marketing, coming to understand the strong growth that it brings. As…
Gyro and DWA brands ‘retired’ in Merkle B2B revamp
Dentsu-owned data-driven marketing agency Merkle is consolidating its B2B division by merging Gyro and Merkle DWA, ditching both brands and renaming them…
Merkle ‘curious’ recruitment drive aims to lure newbies
Dentsu agency Merkle is taking an unusual approach to recruiting new talent by launching a brand campaign, designed to highlight…
Merkle creates top job to bring media and CXM closer
Dentsu-owned data-driven marketing agency Merkle has created the new role of managing director of its media practice, as part of…
Merkle picks insider to lead new tech consulting wing
Merkle has appointed Andy Ankrah – who joined the agency as a graduate seven years ago – to head of…