Lucky Generals tunes up EDF’s biggest ever campaign
EDF is launching a new brand platform called “Change is in our Power”, designed to inspire pride in its people,…
OOH
Ocean lines up top brands for Olympic fan experiences
Ocean Outdoor has confirmed details of nine fan experiences planned in partnership with Team GB for the Paris 2024 Olympic…
Bellwether Q2: Can election bounce bring blue skies?
This week’s IPA Bellwether Report reveals total UK marketing budgets have been revised upwards by the strongest rate in over…
Direct marketing up again in ‘vim and vigour’ Bellwether
UK companies upwardly revised their marketing budgets at the strongest rate in over a decade, and to the second highest…
OOH ‘drives uplift in both instore and ecommerce sales’
Retail and FMCG brands are being urged to wake up to how out of home advertising can drive sales across…
Unison exposes the ‘cons’ in outdoor election campaign
Unison, the UK’s largest trade union, has launched a digital out-of-home campaign, “No Pros. Just Cons”, which aims to mobilise its…
BHF ‘Til I Died’ posters pay tribute to young footie fans
The British Heart Foundation is using the imminent kick off of the UEFA European Football Championships to commemorate the lives…
Industry steps up campaign to demystify political ads
The advertising industry is renewing its awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads…
Jamaican rum brand Wray & Nephew makes UK ad debut
Jamaican rum brand Wray & Nephew is launching its first ever UK-wide ad campaign as the Campari Group-owned business strives…
Ad blitz to woo UK investors as tech funding dries up
The Government is gunning for new British investors to plough cash into UK tech firms with the launch of a…