What’s in store for 2024…for AI-driven marketing?
In the ever-evolving landscape of marketing and advertising, the fusion of AI and creative thinking is poised to redefine how…
Rapp
KFC woos the pinball wizards with loyalty app upgrade
KFC is ramping up its quest to get customers using its in-app loyalty programme, The Rewards Arcade, by reinventing gaming…
Rapp opens ‘leadership of the future’ career scheme
Omnicom’s global customer experience giant Rapp is aiming to boost its succession planning with the launch of a new career…
Rapp promotes DEI head to unite UK and US activities
Rapp UK has bolstered its diversity, equity and inclusion activities on both sides of the Atlantic by creating the role…
Rapp exposes commercial impact of inclusivity failings
Brands are continuing to miss the mark when it comes to prioritising diversity, equity and inclusivity, creating a gap between…
Ogilvy in top spot as DMA Awards shortlist is revealed
Ogilvy UK has once again emerged as the agency to beat at this year’s DMA Awards, securing 31 finalists on…
Rapp to help frazzled parents with holiday SOS trial
Omnicom agency giant Rapp UK is aiming to give parents and guardians who work at the agency a helping hand…
‘Creative SAS’ Ian Haworth signs for McCann Enterprise
Former Wunderman and Rapp global creative chief Ian Haworth has joined McCann Enterprise, the corporate and B2B division of McCann…
Rapp boosts top strategy team as Parkes moves on up
Omnicom agency giant Rapp UK has bolstered its strategy team with the two key appointments as Caroline Parkes moves up…
Rapp lures Brooklyn Bros new biz chief Tracey Barber
Rapp UK has turned to new business chief Tracey Barber, who has notched up more than 20 years’ experience at…