Creatives claim they’re not using AI as it’s ‘cheating’
Creatives are increasingly playing it safe when it comes to using artificial intelligence tools – or at least they say…
creativity
What’s in store for 2024… for marketing creativity?
It seems like every January, sensational headlines compete for our attention by telling us that, this year, everything will be…
Copywriters ‘set to drive the next wave of generative AI’
Claims that copywriters and “creative thinkers” will end up on the scrapheap from the rise of generative AI have been…
What’s in store for 2024…for AI-driven marketing?
In the ever-evolving landscape of marketing and advertising, the fusion of AI and creative thinking is poised to redefine how…
Leo Burnett promotes Mark Elwood to top creative role
Leo Burnett UK has promoted Mark Elwood to lead the its creative department as chief creative officer, succeeding Chaka Sobhani,…
Game for a laugh? Brits want ‘feelgood’ Xmas TV ads
Brand owners and their agencies who are still putting the finishing touches to their Christmas ads are being urged to…
Ogilvy UK grabs top spot again in DMA Awards shortlist
Ogilvy UK has continued its decade-long domination of the DMA Awards finalists, with 24 campaigns on the shortlist – 14…
AI will give us more time to think creatively, say CMOs
Fears that AI tools will take over the creative process appear wide of the mark with most marketing chiefs (84%)…
Generative AI ‘now essential part of marketer’s toolkit’
This time last year few people had even heard of generative artificial intelligence let alone started using it but it…
Defiant marketers view advertising as a force for good
Marketing chiefs are refusing to let the challenges of the modern world knock them from their path to success, with…