Chris Ward returns to River Group to drive expansion
Former agency chief Chris Ward has returned to The River Group, six years after stepping down to concentrate on his…
content marketing
Faster faster: Marketers trapped on AI content treadmill
The rise of artificial intelligence has left many content marketers feeling like they are trapped on a fast-moving treadmill that…
VCCP promotes Girl & Bear chief to drive expansion
VCCP-owned global content creation studio Girl & Bear has promoted managing director Claire Young to chief executive as part of…
Marketers getting tied up in multiple content systems
Hyper personalisation and localisation remains more of a pipedream than a reality for most brands with an increasing number of…
Marketers need major SEO rethink as GenAI takes over
Generative AI might have become an essential weapon in the marketer’s arsenal but it is also likely to force them…
Wavemaker recruits OMD chief as Rightmove moves in
Wavemaker UK is bolstering its content and brand experience offering with the appointment of a new managing director to lead…
mSix&Partners jumps aboard Thameslink media brief
Govia Thameslink Railway, the UK’s largest train franchise, has appointed mSix&Partners as its new media agency of record, following a…
Brands ‘wasting over $100bn a year on unseen content’
Marketers might be on a mission to get ever more content, investing millions of pounds each year and pushing their…
Accenture nets Accor global content marketing brief
Hospitality giant Accor, whose hotel brands range from budget Ibis and HotelF1 to upmarket Raffles and Sofitel, has strengthened its…
GroupM in global shoppable content deal with Amazon
GroupM has signed a global deal with Amazon to offer clients creator-led “shoppable” content that will run within the ecommerce…