CMOs urged to prove their worth or risk being sidelined
Marketing chiefs face a make or break 12 months which is likely to determine whether they sit at the top…
Gartner
Four-fifths of companies will be using GenAI by 2026
The rise of generative AI is set to accelerate even faster, with Gartner predicting that four-fifths (80%) of business will…
Stop chasing consumers; join them in their fandom
After a long day is done, you attend the first night of a local music festival with friends. Like most…
‘Sunk-cost fallacy’ warning as CMOs gamble on martech
Marketing chiefs are being urged to ditch their obsession with new technology after prioritising martech spend over all else, despite…
Agencies in firing line as CMOs put data privacy first
Data privacy issues are putting marketing chiefs on a collision course with their agencies, with nearly a third of CMOs…
Pressure soars as data becomes a victim of its success
The meteoric rise of data and analytics has become something of a poisoned chalice for chief data officers and their…
CMOs face battle to retain control of digital and CX
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…
Obsessive data collection stifling 360° customer view
The marketing holy grail of building a 360-degree view of your customers is still just a pipedream for most, with…
Omnichannel marketing is still far from omnipresent
Marketers might talk a good game on omnichannel marketing but few are actually cracking it, with a new Gartner study…
Brands urged to rethink ‘hopeless’ digital experiences
Marketers are being urged to overhaul their digital strategies on the back of a new study which reveals that most…