Ocean Bottle makes TV debut with Sky Zero campaign
Social impact brand Ocean Bottle is making its TV debut to support its mission to save our oceans, highlighting the…
environment
Embrace the circular economy or die, brands warned
Businesses might think that a strong brand, a great propostion and a highly engaged customer base might hold the key…
Industry professionals fear sector’s impact on planet
Advertising and marketing professionals not only suffer higher climate anxiety than the general public, they are also far more concerned…
Ikea offers customers free space for car boot bonanza
Ikea UK is aiming to do its bit for the environment by launching out the British classic of car boots…
Retailers ‘need to boost data and tech’ for green creds
British retailers are being urged to accelerate their investment in data and technology to become sustainable with a new analysis revealing that…
New book urges industry to build a sustainable future
Advertising and marketing professionals are being spurred on to seize the opportunities of the sustainable economy and play a critical…
New campaign aims to get young into the great outdoors
Britain’s youth are being enticed into connecting with the great outdoors and tackle one of the root causes the spiralling…
BMW and MG ads outlawed in ASA ‘greenwashing’ blitz
Car giants BMW and MG Motors have both been forced to pull online ads over misleading environmental claims, as the…
Brands offered framework for tackling societal issues
Brands are coming under increasing pressure to show their stance on issues like the cost-of-living crisis and inflation, with three-quarters…
GroupM to give clients ESG ratings for all media activity
GroupM is aiming to provide clients with a holistic approach to environmental, social and corporate governance – offering everything from…