Firms predict DM spend will return to good old days
Brand owners believe that 2017 will be the year when direct marketing finally sees a return to the good old…
IPA
Direct budgets fight back to hold off Brexit squeeze
Direct marketing budgets have been one of the main beneficiaries of the marketing industry holding its nerve against the doom-mongers…
Don’t panic, says IPA chief, Brexit cuts aren’t fatal
IPA director general Paul Bainsfair has joined his industry peers in calling on advertisers not to slash their budgets post-Brexit,…
Adland finally wakes up to the need for data geeks
Two decades after direct marketing agencies started to hire data specialists, the penny has finally dropped in adland with the…
Sutherland: Unite for common good
Outgoing IPA president Rory Sutherland has called on the industry to drop its robust independence and pool resources for the…
IPA confirms first woman president
Karmarama chairman and partner Nicola Mendelsohn has been confirmed as the new president of the IPA for the next two…
Cautious welcome for Budget
The direct, data and digital marketing industries have given a cautious welcome to the Budget, with the inevitable winners and…
‘Thumbs up’ for COI closure
The Advertising Association has backed proposals to scrap the COI, with chief executive Tim Lefroy claiming the plan recognises the…
Trade bodies sign up to DataSeal
DM information security scheme DataSeal has been expanded beyond the DMA membership to members of the IPA, ISBA and IPM…
IPA Summer School opens doors
The IPA is urging students to sign up for this year’s Summer School, the scheme which offers undergraduates the opportunity…