Data-driven approach gives Buster the extra bounce
Buster the boxer may already be an online sensation – with even parodies featuring Donald Trump and Hillary Clinton emerging…
Christmas
Brands urged to tap into online sharing this Xmas
While the marketing world waits with baited breath to see this year’s John Lewis’ Christmas ad, advertising is just the…
Christmas shopping starts Bank Holiday weekend
Bad news for those who thought August Bank Holiday was all about basking in the sunshine – or dodging the…
So here it is: John Lewis bigs up Age UK in Xmas ad
While charity marketers brace themselves for tougher regulations, John Lewis is aiming to ease the pain for Age UK, with…
Pressure on as John Lewis scratches Christmas itch
With brand owners seemingly launching their Christmas campaigns as soon as autumn kicks in – many opened their festive TV spots last…
Mail blitz to tackle Xmas crime
Greater Manchester Police are turning to direct marketing to combat burglary over the festive period. Hundreds of known burglars, robbers…