幸运飞行艇官方开奖记录查询 Online shopping giant pools media brief into iProspect

European online shopping giant Zalando has consolidated its global media account into Dentsu-owned iProspect, following a competitive pitch.

The company says the appointment, designed to accelerate market collaboration and international campaign continuity, was sealed by the media agency’s insights, strategy and passion, coupled with “deep brand and performance expertise”.

The ecommerce business was founded in 2008 in Berlin and sells shoes, fashion and beauty. It claims to have more than 50 million active users in 25 European markets and, in 2021, the firm generated revenue of €10.35bn (£9.1bn); it has around 17,000 employees.

iProspect will start work this month and be responsible for all traditional media planning and buying in Zalando’s 25 markets, including Germany, UK, France, Sweden, Italy, Poland and Spain, with a brief to help shape the future of retail across the region and beyond.

Zalando vice-president of regional marketing Ralph Rijks said: “For us, our customers are at the heart of everything we do, we want to be more than simply a platform to buy the latest in fashion and lifestyle for them.

“The iProspect team really understood our ambition to be a place of inspiration and engagement for our audiences. We are looking forward to working together on creating deeper emotional bonds between our brand and our customers.”

iProspect global client and brand president Amanda Morrissey added: “With a highly sophisticated ecommerce and fashion collaboration model, it was imperative our ideas brought both simplicity and relevance into Zalando’s media activation.

“By understanding the key shopping touch points in each market and how these intersect into people’s lives, we were able to show how we can engage more with relevant audiences, to create deeper emotional bonds with customers.”